A free coaching library built by John Dudley. Form, tuning, mindset, and the pre-shot routine that took 28 years on the line to refine.
Picture stepping up to your bench at first light. Cool morning, target butt at twenty yards, your bow tuned exactly the way you set it last night.
You draw, anchor, breathe, release. The arrow lands where you called it. So does the next one. And the next.
That feeling, of trusting your form completely, is what School of Nock is built around.
You drove home from the shop with a setup that cost more than your last vacation. You watched twenty YouTube tutorials. You spent three weekends at the range trying to figure out why your right shoulder keeps drifting.
Then you posted a picture of your group in a Facebook bowhunting group, and a stranger told you to fix your grip, your peep, your draw length, and your release, all in one sentence. You closed the app.
The truth is, archery is not a hobby you can YouTube your way through. It is a skill stack. Every layer sits on top of the one below it, and if any layer is off, the arrows tell on you.
It is not your talent. It is not your bow. It is the routine you do not have yet. That is the entire job of School of Nock.
Founder, Nock On Archery. 28 years on the line.
John turned pro in 1997. Since then he has stood on a podium thirteen times at the World level, taken three National titles, and finished top-three in 45 Men's Pro events. He represents Hoyt, Easton, YETI, and Origin USA. He is, by any honest measure, the most credentialed archery coach making content today.
What makes John different is not the medals. It is the routine he built to win them. The same routine he now teaches inside School of Nock, broken down into the exact pre-shot checks, tuning steps, and mental cues that took two decades on the line to refine.
If you have ever wished a real pro would just sit you down and walk you through it, this is that.
School of Nock is the free education hub John built to teach what most coaches charge for. Seven categories, weekly lessons, and the same mindset and tuning content John uses with the athletes he personally coaches. You can drop in for a single fix or work through the whole library top to bottom.
Free. Self-paced. New episodes weekly.
The foundation. Stance, grip, draw, anchor, release.
Speak the language. Read your gear. Understand the math.
The space between the draw and the release. That is where you win or lose.
The bench work. The setup work. The fixes most shooters skip.
Watch real builds, top to bottom, with the reasoning out loud.
Field craft and shot discipline for hunters who care about a clean kill.
Real printable references built around John's actual routine. Hand them to a kid, hang them on the workbench, carry them in a quiver pocket.
These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.
Value: $29 | yours free
A printed reference card built from John's actual pre-shot routine. Seven physical checks in order from grip to release, each with a one-sentence cue. Fits in a quiver pocket. Comes as a wallet card and a full-page workbench version.
Printable PDF · Wallet card + workbench print
Value: $39 | yours free
A single-sheet checklist covering pre-season bow tuning steps in order. Cam timing, peep alignment, rest position, draw length, paper tune, bare shaft, broadhead tune, and five more. Each item has a "if this is off, here is the symptom" callout so you can diagnose without guessing.
Printable PDF · Front and back, designed for the workbench
Value: $49 | yours free
A 32-page printable journal that walks you through eight weeks of focused prep before opening day. Weekly shooting volume targets, fitness blocks from Nock Fit, gear-check tasks, and one mental focus from John's actual prep routine. Two-page spread per week to log groups, weight, and notes.
Printable PDF · 32 pages, prints standard letterHere's who built it, and why.
Full-Service Paid Growth for Founder-Led Brands
I run Facebook and Instagram ads for founder-led education businesses.
My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.
I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Nock On Archery checks every box.
Not hypothetical. Not from three years ago. These happened in the last few months.
Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.
Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.
Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.
Launched ads in beginning of March 2026 and already grossed $26K in the last 30 days.
I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.
I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.
Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.
Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.
One concept of five. The full set is in meta-ads.html.
